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November 18, 2014 By Grim Reaper Leave a Comment

You are here: Home / News & Updates / The Athlete Factory becomes premier sponsor of Grim Reaper Fitness

The Athlete Factory becomes premier sponsor of Grim Reaper Fitness

Grim Reaper Fitness, a multisport training and racing club, was the USA Triathlon (USAT) 2nd place finisher at Club National and the Mideast Region Division III champion. Many of its athletes participated in a customized strength training program for endurance athletes at The Athlete Factory.

“The Athlete Factory provides GRF a world-class facility with incredible owners and coaches,” Grim Reaper Fitness founder Erik Rankin said. “They are committed to helping athletes become stronger, more mobile, and more durable. Their sport specific training programs were a significant contributor to our team’s championship 2014 season.”

“As the premier sponsor, The Athlete Factory will be the only sponsor represented on the 2015 Grim Reaper Fitness racing kit, and will receive primary placement on other promotional material. Grim Reaper Fitness will continue to hold group training sessions at The Athlete Factory facility, including winter cycling trainer rides on Tuesdays, Thursdays, and Saturdays, while opening a CompuTrainer lab at the facility, as well.”

Chad Hobbs, co-owner of The Athlete Factory, noted the connection between increased core strength and mobility to performance in endurance sports.

“With the growth of our endurance strength training program, we are excited to get even more involved with Grim Reaper,” Hobbs said. “Strength coach Casey Haak’s program is fun, innovative, and effective in improving the athletes’ strength, fitness, and durability.  The combination of the strength program we offer, with the endurance programming and race prep from the Grim Reaper coaches has led to tremendous success in competition for the athletes and the club. We’re excited to continue this partnership and see where we can take it in the future.”

Grim Reaper Fitness is a multisport training and racing club based in Bloomington, IL.

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